In the aftermath of events such as Frieze and Fashion Week, West Hollywood’s thriving fashion, art, music and design scene stands firmly against cities across the globe.
An independent city as of the mid-80s, West Hollywood has long been known as a progressive and colourful city, comprising three neighbourhoods, each with different stories to tell and experiences to be had. The cultural heart of Los Angeles is the ideal place for creatives and culture lovers to spend a few days.
Attracting a wealth of stars and creative industries, West Hollywood’s fashion community is a collection of studios, showrooms, boutiques and high-end stores. Visit the legendary Sunset Strip for a classic shopping afternoon at the Sunset Plaza, a 20th-century shopping centre home to an array of high-end boutiques and eateries, or head to Melrose Avenue in the Design District for exclusive boutiques with cutting-edge curations such as vintage Decades and Clueless favourite, Fred Segal.
Continuously putting itself at the forefront of cultural movements, West Hollywood has built itself a reputation for embodying current fashion trends. Streetwear has become more and more popular in recent years, and unsurprisingly, the iconic city has responded. Maxfield is one example, a luxury boutique for designer and vintage fashion who has created a shopping experience using gallery spaces to host installations and exhibitions. The store encourages shoppers to connect with the designs and proposed styles further than the everyday shopping experience.
Art and Design
When it comes to art and design, West Hollywood is a mecca of colour, talent and culture. The feeling of the city can first be felt through its street art and murals, bringing life to public spaces and often shining a light on important causes, for example, the inclusive illustration of ‘You’re All Welcome Here’ on the walls of the City Hall.
The city’s Design District is also home to hundreds of creatives and artists, creating a contemporary destination buzzing with restaurants, bars, retail and studios. Visitors can find the Pacific Design Centre here, a complex boasting interior design stores, studios and one-of-a-kind concept stores. Across the city, design stands to connect the neighbourhoods, share initiatives and bring creatives’ work to the masses. Hotel’s architecture, interior and calendar of events are one way of noticing the design element of the city, for example, the Design District’s Kimpton La Peer. Home to art installations and a seamlessly chic design, the hotel has officially partnered with not-for-profit ‘Project Angel Food’ in a year-long collaboration until Spring 2023. The hotel will run art exhibitions, events and fundraisers across its spaces to support the charities’ crucial work.
After exploring and embracing the city’s spirit, West Hollywood offers an array of rooftop spots, energetic late-night bars, and local to high-end restaurants to experience its nightlife. Check out L.P. rooftop before going to Wolfgang Puck’s Asian fusion restaurant Merois located at The Pendry hotel. For those looking for more, later head to the likes of Whiskey Go Go or Viper Rooms where Rock n’ Roll prevails. As the streets stay lit by iconic neon lights and watched on by the silhouette of the surrounding Hollywood Hills, West Hollywood proudly provides the complete package for a city jaunt.