On the top floor of the PWC Tower in Milan, in the heart of the new CityLife district, a work by Sandro Botticelli will be exhibited, the “Portrait of Giuliano De’ Medici”, one of the masterpieces of the Bergamo Foundation, of which Pwc Italia has become co-founder since April 2022. The initiative is part of the social activities and the return of value to the local communities in which Pwc Italia operates, with the aim, among other things, of enhancing the Italian artistic and cultural heritage and bringing the new generations.
On November 26 and 27 and December 3 and 4 2022, from 9.30 to 19.30, and only for Saturday 3 December also in the evening from 9 to midnight, the Pwc Tower, for the first time and exceptionally for a cultural initiative, it will be open to the public who will be able to enjoy a unique experience: visiting one of the masterpieces of the Renaissance inside an architectural work of art while being able to enjoy a breathtaking view of the city of Milan at 130 meters high.
Where to book a visit to the Pwc Tower
Joining the “Looks from the Tower – Botticelli” initiative is free and is intended for all those who wish to participate by booking through TicketOne (project technical sponsor) at the following link (bit.ly/prenotazione_pwc_botticelli) or on the Pwc Italia website (www.pwc.com/it/it/about-us/fondazione-accademia-carrara.html), where it will be possible to select the day and time slot in which you wish to visit. Entrance to the Pwc Tower will be allowed to groups of 35 people every 15 minutes (it will be necessary to show up at the entrance 15 minutes before your access time).
“Investing in culture means actively participating in the socio-cultural growth of the country. Thanks to the collaboration with the Accademia Carrara in Bergamo, we have seized the extraordinary opportunity to host an important work of the Italian Renaissance in the Pwc Tower, which is also a work of art, the new protagonist of the Milan skyline. We therefore open our doors to all those who wish to have a unique experience that links the use of the work to the possibility of seeing Milan from an unusual perspective. This initiative also fully represents our vision based on the centrality of people and the importance of restoring value to the communities in which we operate, deploying resources and skills that have always characterized our work” comments Giovanni Andrea Toselli, president and CEO of Pwc Italy.
“The participation of Pwc Italia in the life of the Accademia Carrara is very important. With the museum temporarily closed for renovation work, the exhibition of a Carrara masterpiece in the skyscraper designed by Daniel Libeskind in Milan offers a blend of excellence, between painting and architecture. Botticelli’s Portrait of Giuliano de’ Medici is an icon of the Florentine Renaissance and of the famous family which in the years of their supremacy promoted culture like few others in Europe. In its brightest moments, art has been able to combine beauty and foresight, in a wise and cultured interpretation of society”, comments M. Cristina Rodeschini, director of the Carrara Academy.
The visit to the Pwc Tower (the Curved)
The opening weekends of the PwC Tower will offer a cultural experience dedicated to art and architecture: on the 27th floor, before visiting Sandro Botticelli’s work, a short exhibition itinerary will lead guests to discover PwC and the Tower designed by archistar Daniel Libeskind (175 meters high, 31 floors surmounted by the characteristic “Crown”, with a large glass volume 40 meters high which completes the trend of the entire architectural concept, also inspired by the Renaissance dome by Brunelleschi) . In fact, a series of preparatory design drawings will reveal the architectural secrets of the building which, right from the design stage, was called “il Curvo”, due to its being slightly inclined forward: inspired by the lines of the “Pietà Rondanini”, the only work sculpture by Michelangelo kept in Milan, thus entering into dialogue with the other two towers that characterize the square.
Thanks to the collaboration with Mic Cineteca Milano and Fondazione Fiera Milano, the exhibition part that precedes the area dedicated to Botticelli’s work will also contain a short itinerary of historical videos and photos, which will also retrace some of the stages of design born a few steps away from the Tower, recalling the city of Milan from the 50s to the present day. The visit inside the PwC Tower will start from the lower hall (at the Tre Torri metro exit) in the lower part of Piazza Tre Torri where visitors will be welcomed by the LED sculptures also designed by Daniel Libeskind, which host in digital format 25 works from the collection of the Accademia Carrara, between which stand out some symbolic works by Raphael, Giovanni Bellini, Titian, Lorenzo Lotto, Sofonisba Anguissola, Giovan Battista Moroni, Giuseppe Pellizza da Volpedo.