Lady 95.22 the new Dior bag


Lady 95.22 the new bag Dior has already become a new object of desire.

Presented on the occasion of the Dior Autumn-Winter 2022-2023 ready-to-wear show, the new Dior bag reinvents the emblematic lines of Lady Dior. The name recalls 1995 and 2022, respectively the year the Lady bag was created and the year in which the new model was presented.

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The bag reconnects a link between past and present, tradition and modernity. Its slightly curved shapes enhance its boldness and elegance. The two handles, fashioned in leather and metal, are embellished with “Dior” charms, which recall Monsieur Dior’s lucky symbols.

For the launch of the new Lady 95.22 bag, a special shooting was carried out by Brigitte Lacombe with women from different fields such as art, cinema, sport, literature, fashion and music.


For the new face of the latest campaign, the Dior maison has chosen Beatrice Borromeo, a journalist, producer and director, the writer Chimamanda Ngozi Adichie and the Chinese actress, model and singer Dilraba Dilmurat.

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