Packaging Première and PCD Milan, many new features for an unmissable event


There are just a few days to go until the next edition of Packaging Première and PCD Milan and there are many innovations that will make this an unmissable event for the packaging community which will take place from 24 to 26 May, Pavilion 4, Fieramilanocity, Milan

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Pier Paolo Ponchia, Founder and Director of Packaging Première, comments:

We are very optimistic for the 2022 edition: after a two-year stop, we perceive the desire and the need to go back to touch the latest innovations, to find new business opportunities and to live a real experience of exchange and connection. This is why we expect a good turnout, driven not only by the quality and variety of our exhibitors but also by the initiatives designed to respond to this need for innovation and change.

In addition to the excellent selection of luxury and beauty packaging producers, visitors will be able to enjoy a unique experience thanks to the initiatives and conferences that will offer a complete and in-depth vision of the sector, such as the Avant-Garde project, which directly involves exhibitors by inviting them to present the most surprising innovations in the luxury packaging sector: products with innovative characteristics, which break the mold and go beyond the trends of the sector or which bring important advances in terms of environmental sustainability and energy saving.

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The projects, selected by a qualified jury – made up of 10 prominent personalities including university professors, designers and experts in innovation and sustainability in the packaging sector – will be exhibited in a dedicated area and presented on May 24, 2022 in the conference room.

Among the selected projects: Eska, Fedrigoni, Manifattura del Seveso, Panama Trimmings, Pozzoli, Arjowiggins, Valtenna, Baralan, Rissmann, Icma, Corvasce, Estal, Flyvision, HLP Klearfold, Cadica / Giorgi, Stilema, James Cropper, Arti Grafiche Nidasio. Special guest of the Caffè Borbone and Venchi project.

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Always inclined to art in all its forms, Packaging Première hosts an Art Gallery themed recycling of materials, composed of selected works by artists specialized in giving new life to materials, launching a message of innovation and sustainability through a creative and original: Annarita Serra, Alessandro Consoli, Silvia Faini, Roberto Vallini and Adriano Padovani are the protagonists of this edition.

Their works – in plastic, glass, wood, electronic equipment waste and production waste – will be exhibited in a dedicated area, to enrich the experience of visitors and exhibitors, who will be able to admire them during the three days of the event.

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In addition, Carlo Stanga, creator of the illustration for the 2022 edition of Packaging Première, will exhibit his works in the Packaging Première lounge. The PCD Milan lounge will instead be animated by the works of Francesco Bongiorni, a talented illustrator and winner of many international awards.

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Sustainability and innovation will also be the leitmotif of the conference schedule to be held during the event. Do not miss the in-depth study on the winners of the Pentawards competition, which recognizes excellence in the global packaging design community.

About Packaging Première

Packaging Première is the only event in Italy that acts as a meeting point for designers, producers of luxury packaging and international brands, who wish to entrust the custody of their products to “shapes” that carry the tangible and recognizable sign around the world. top of the range.

The world of luxury is visionary and must be ahead of the times, seasons and tastes. Packaging Première presents product previews, offers space for experimentation and innovation and helps managers understand trends, accelerating decision-making times to allow companies to reach the market sooner. Luxury packaging is a world unto itself. Dominated by the strong personalities of the brands, it is expressed in suggestive and original forms, based on a production chain designed to pursue the excellence of the processing of raw materials up to the finished product. Packaging Première enhances the entire sector.

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About Easyfairs

Easyfairs produces and organizes events that help communities project into the future.

It currently organizes around 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK) and manages eight event locations including Belgium, the Netherlands and Sweden (Antwerp, Gent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

Easyfairs is committed to making the life of the community of professionals easieregue, creating added value through all-in formulas, advanced technology and a customer-centric approach. Digital activities and initiatives offer valuable opportunities to effectively network and conduct business throughout the year. Easyfairs listens carefully to its community, to create convincing digital formats that meet the ever-changing needs.

Easyfairs Group employs a total of 600 experts, uses the best marketing tools and the most innovative technologies to develop brands with a strong appeal for stakeholder communities.

In 2018 Easyfairs was nominated in Belgium “Entrepreneur of the Year®” and “Best Managed Company” by Deloitte, as well as “Great Place to Work”. For the third consecutive year, Deloitte awarded Easyfairs “Best Managed Company” status in 2021.

The company is in seventeenth place in the world ranking of the most important companies dealing with trade fairs.

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