Nobu Hospitality partners with AWC


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Nobu Hospitality, and Asset World Corp Public Company Limited (AWC), Thailand’s real estate group have partnered for exclusive Thailand-wide development and two projects in Bangkok. As part of the development agreement the two partners have committed to an exclusive collaboration to develop multiple Nobu Hotels and restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations.

Trevor Horwell, CEO of Nobu Hospitality, states: “It is an honour to be partnering with the visionary Wallapa Traisorat. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”

Wallapa Traisorat, chief executive officer and president of AWC, said: It is our great pleasure and honour to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations. With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world’s best awards, including the # 1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.

The Nobu restaurant will occupy the top floor and rooftop of the Empire Tower, the iconic mixed-use development right at the centre of Bangkok. The Nobu restaurant shall offer the most impressive panorama of the Bangkok skyline and views of the Chao Phraya River, with a design that will create an exquisite dining experience.

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