Iceland’s tourism sector recovery has been brought into the spotlight by the country’s authorities, who are attempting to find effective ways in order to bring a larger number of visitors to the country. The situation in Iceland’s tourism industry has been discussed during the annual meeting of the Tourism Association, during which participated the Minister of Tourism Culture and Trade, Lilja Alfreðsdóttir, together with CEO of the Blue Lagoon, Grímur Sæmundsen, and Deputy Secretary-General of the Confederation of Icelandic Employers, Anna Hrefna Ingimundardóttir.
Participants agreed that there are many opportunities that would help the country’s tourism industry recover from the damages caused by the Coronavirus, as well as the restrictions imposed to halt its further spread. In this regard, the Minister of Tourism, Culture, and Trade Lilja Alfreðsdóttir highlighted the fact that tourism worldwide has faced unprecedented setbacks in the wake of the pandemic while stressing that the government is determined to help the tourism sector after the tourism sector is “one of the pillars of the Icelandic economy.”
“It is gratifying to hear that the spirit prevails in the industry and that the booking situation is rapidly improving after the pandemic. However, we need to remain vigilant and support the industry as needed, including through international marketing in Iceland as a destination, ” Alfreðsdóttir pointed out.
In addition, the minister also highlighted the importance of the tourism sector in the country’s economy while stressing that nearly 40 per cent of the economy’s foreign exchange earnings have been generated from the tourism sector.