Arabian Travel Market (ATM) 2022 has launched ATM Best Stand Awards 2022 that will recognise creative design, people skills and the business-friendly appeal of exhibiting companies’ stands at the annual showcase. The event will be taking place at Dubai World Trade Centre from May 9–12, 2022.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Arabian Travel Market would not be the huge success it is without the incredible amount of effort and investment that goes into creating and manning the exhibitor stands at the show. “Since its inception, the award programme has not only recognised exhibitor’s efforts but has also encouraged exciting, fresh and creative stands.”
The five categories this year will be – Best Stand Design, Best Stand for Doing Business, Best Stand Feature, Best New Stand, Best Stand at ATM Travel Tech and the People’s Choice Award.
Judging will take place on day two of the show, (Tuesday 10th May) with the winners announced on day three, (Wednesday 11th May), with the panel comprising journalists and industry speakers, such as Paul Clifford, ITP Hospitality Group Editor and Philip Wooller, Area Director MEA at global hospitality research company STR.
“With more than 2,000 exhibiting companies spread across 10 exhibition halls, the judging panel will have a lot of ground to cover,” added Curtis. The criteria for the Best Stand Design award focuses on identifying an eye-catching stand with a creative design that makes the best use of available space. It should also appear inviting from a visitor perspective and have outstanding presence in the halls, attracting a high level of visitor traffic.
For the Best Stand for Doing Business award, the judging panel will be looking for a busy B2B atmosphere as well as a well-planned and easy-to-navigate layout with a good presentation of the stand and its services.
The Best New Stand award seeks to recognise participants making their debut stand at ATM this year. The judges will be looking for a creative and striking stand which best uses the space available and with exceptional hall presence, as well as inviting and engaging from a visitor perspective. The final award is the Best Stand within the ATM Travel Tech, which shines a light on the importance of technology to the industry and rewards exhibitors with a tech focus.
Once the winners have been selected, they will be put to the public vote for a chance to walk away with the coveted People’s Choice Award. Calls for votes will be made via social media, with the winner announced on May 12. All the results will be shared with a global audience via ATM’s social media platforms.